5 Things A Marketing Manager Should Know About Pay Per Click
Increase ‘free marketing’ activities. Word of mouth is a powerful tool and with a bit of encouragement, your current satisfied clients can become very valuable to you.
More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.But viral marketing is an effective tool to drive traffic.
So, why is this part easier? Because you now have a subject that is relevant to the customer’s need. It is a subject you know, since it is part of your business. And you have a great USP. All you have to do now is talk to your customer as you would your best friend. Just explain whatever it is they came for. No hype, no corporate jargon, just plain talk. Use the keyword phrase a few times in the content, but don’t overdo it. Remember, we are talking to people, not search engines.
The first thing that you can do to improve your sales and profits online is to offer a sale. It doesn’t matter what the size of your email list is. I’ve had a list of 60 people and ran a sale, and 2 people ordered. That’s an email conversion rate of around 4%. This is something that you will definitely want to do if you want to see sales right away.
This depends upon a lot of facets of your business and are probably the hardest points to talk to someone. Marketing can be a strategy, it is no one shot panacea. There are plenty of things that must be achieved for a marketing strategy to work for your online business.
Underneath the graph of visits we have “Site Usage”, with some pretty interesting stuff, most of which is self explanatory. When checking the “Compare to Past” box the previous date range data will show up in green, as well as a percentage increase or decrease. The two items I am most interested in are the “Avg. Time on Site” and the “Bounce Rate”. This tells me a lot about how people are reacting to my site.
This is why 95% of all new online businesses fail each year. You need an incredible marketing plan. a plan that makes you stay up all night, and that gets you to work until late into morning. Now unless you have a 0,000 advertising budget. I guess you can pretty much have your cake and eat it too!